Yesterday I found out my entry was one of the 14 shortlisted and the finalists will be announced on Monday.
For the brief, I presented Gentletude as a fictitious elixir that could be given to people when they were in a bad mood. The type and colours of the design were based on the advertising and packaging of quack medicine from the victorian era.
My entry consisted of three images, the first which introduced the medicine, the second which gave directions on how and when to consume the medicine and the third, which is a GIF, shows the liquid in the bottle rising up and down so users of the iphone can pretend they are drinking the liquid.